Shift

ASMR – the sensory YouTube phenomen

People whisper into a special microphone; fingernails glide gently across hairbrush bristles, hands knead colorful goo. Millions of people are relaxing by watching and listening to ASMR videos on YouTube and Instagram.

Watch video 02:45

Millions of netizens are viewing YouTube videos featuring whispers, crackles or static. The audio-visual stimuli are conceived to cause a tingling on the scalp and relax muscles. Science has barely investigated the phenomenon, but many viewers claim it triggers feelings of well-being.

Albanian Shqip

Amharic አማርኛ

Arabic العربية

Bengali বাংলা

Bosnian B/H/S

Bulgarian Български

Chinese (Simplified) 简

Chinese (Traditional) 繁

Croatian Hrvatski

Dari دری

English English

French Français

German Deutsch

Greek Ελληνικά

Hausa Hausa

Hindi हिन्दी

Indonesian Bahasa Indonesia

Kiswahili Kiswahili

Macedonian Македонски

Pashto پښتو

Persian فارسی

Polish Polski

Portuguese Português para África

Portuguese Português do Brasil

Romanian Română

Russian Русский

Serbian Српски/Srpski

Spanish Español

Turkish Türkçe

Ukrainian Українська

Urdu اردو