ASMR – the sensory YouTube phenomen

People whisper into a special microphone; fingernails glide gently across hairbrush bristles, hands knead colorful goo. Millions of people are relaxing by watching and listening to ASMR videos on YouTube and Instagram.

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Millions of netizens are viewing YouTube videos featuring whispers, crackles or static. The audio-visual stimuli are conceived to cause a tingling on the scalp and relax muscles. Science has barely investigated the phenomenon, but many viewers claim it triggers feelings of well-being.

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