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Digital strategies in German election campaign

October 25, 2017

For Germany's 2017 national election, campaigning went digital in a big way. Which parties had the best social media strategies? And how effective was their internet electioneering?

https://p.dw.com/p/2mLqV

Grabbing attention on social networks, creating illusions of familiarity through personal videos and canvassing with digital voting cards - these are some of the strategies parties used to collect votes over the internet in September's national election. But the true effectiveness of these digital strategies is still unknown. Even so, none of the parties today would even think of neglecting their social media activities.