Opinion leaders looking for reliable news | Travel Distribution | DW | 06.10.2016


Opinion leaders looking for reliable news

With DW you will reach international decision makers and opinion leaders - an educated audience that is quality concious.

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Our target audience understands quality. They are highly-educated leaders with high standards.

They expect media to go beyond just being “good” by providing them with premium, personally relevant content. Our audience is made up of global leaders in business and politics - travelers who want to stay in tune with international issues when they are on the road.


Facts and figures

  • 83% value DW as a reliable partner
  • 90% value DW’s high-quality journalism
  • The target audience knows more about Germany and German business and culture.
  • The target audience has a positive attitude regarding Germany and the German economy.

                                                *Source: DW Market and Media Research 2012

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