U.S. Firms Favor Eastern European Investment
February 18, 2004A new survey published by the American Chambers of Commerce in Germany and the Boston Consulting Group has shown that U.S. firms are looking to Eastern Europe when it comes to making investment decisions. The report asked 100 top U.S. companies - including Microsoft, Cisco systems, Apple, Burger King, Coca-Cola and Disney - what the most attractive location for investment was for their company. A high percentage of the companies -- 46 percent -- said Eastern Europe. This was more than the second and third favored locations combined -- UK at 24 percent and Germany at 14 percent. When it comes to preferred locations for headquarters in Western Europe, Germany narrowly came out on top (with 27 percent), followed by Switzerland (21 percent) and the Netherlands and UK joint third with 15 percent.