ScienceGlobal issuesThe ASMR video craze To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoScienceGlobal issuesAnna Sacco07/30/2021July 30, 2021Sound videos are all the rage right now. ASMR videos get millions of clicks on YouTube. Fans swear by their calming effect. One study by the University of Sheffield suggests that the 'brain tingles' from ASMR videos have physiological benefits. https://p.dw.com/p/3kM8zAdvertisement