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Business discovers Snapchat

Roger DitterFebruary 16, 2016

The mobile messaging app Snapchat is especially popular with young users. Now businesses have started using the app to introduce products to a younger target audience.

https://p.dw.com/p/1Hw58
DW Shift Snapchat
Image: DW/V. Becker-Battaglia

Business discovers Snapchat

Snapchat was launched in 2011 and has become especially popular with the under-25 user base. The photo and video messages are for quick consumption, after which they’re deleted. It's currently the fastest growing social network. There are more than 200 million users, who send almost 9000 images per second.