In 2012 companies spent 4.5 billion euros on acquiring data concerning potential customers. Market researchers say that figure is set to rise to 35 billion euros annually. The only party not getting anything out of the deal is the person to whom the data belongs.
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Data Fairplay is an online platform set up to change that scenario. The aim is for customers to also get a dividend from the personal information being traded. Holger Trzeczak met the founders of Data Fairplay.