DRM and Deutsche Welle
February 19, 2009
As one of the pioneers among broadcasters, Deutsche Welle and its partners have developed the digital standard into a marketable commodity. DW’s transmitting station in Sines, Portugal, is one of the most modern in the world allowing digital broadcasts on short-wave.
The DW-BBC-DRM channel can primarily be received in Germany, England and France. Corresponding to Deutsche Welle’s programming mandate, it is also directed towards Asia: two hours to India and one hour to China. “After our experiences with DRM broadcasting in Europe, we wish to support the development in Asia,” says Guido Baumhauer, Director of Distribution, Strategy and Marketing at DW. Partners, stations and developers now have the chance to collect experience as well and to contribute to larger product offering. The DRM Consortium promotes this project in order to create a working group of broadcasters and developers.
Much depends now on the device manufacturers. In addition to reliable broadcasting and a wide variety of programming, affordable and easy-to-use DRM receivers have to become available.