The right presentation makes all the difference - and that’s especially true in the world of fashion. Jan Wegener is a trailblazer in the area of e-commerce. He produces special mannequins that present the fashions sold by online retailers in their best light.
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The mannequins cost around 3000 euros and are modular in construction. His customers include major brands such as Adidas, Betty Barclay and Zalando. Report by Joanna Gottschalk.