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Herder Publishing House - from the traditional to the modern

March 14, 2013

The Herder publishing house is an institution in Freiburg. Six generations of Herders have been publishing books, with the main focus on theological topics: faith, values and education.

https://p.dw.com/p/17vZO
12.03.2013 DW MADE IN GERMANY FUHerder
Image: DW

But economic pressure on the company is growing. Their usual subjects are becoming harder to sell. Instead of buying non-fiction, people are searching the internet for advice and increasingly reading digitally. To keep up with the competition, the publishing house has had to reposition itself.