More than money. Rethinking Media Viability in the digital age

This paper presents a new model for Media Viability at a time when media outlets face enormous difficulties delivering quality reporting while staying financially afloat.

This paper presents a new model for Media Viability at a time when media outlets face enormous difficulties delivering quality reporting while staying financially afloat. Many of these challenges come in the wake of the digital transformation, which has  disrupted business models and changed media consumption habits.

We argue that what is needed is a broader view of Media Viability, one that looks beyond the money. Our model looks at five dimensions — economics, politics, content, technology, and the community — and three levels: media organizations, networks, and the overall framework. This allows for the development of more effective Media Viability strategies and projects.