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Key Visual | DW Akademie | Dossier Media
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Media development and artificial intelligence

With AI, the media development sector faces new disruptions of the global information sphere. Experts see the need for a joint effort.

  • Voices on AI

    Odanga Madung, Mozilla Foundation, Nairobi

    AI is going to be a transformative type of technology. It's going to be almost as powerful as the Internet in terms of how it restructures our society. We should learn from the past. When social media platforms emerged, we forgot to ask where the money was, and the tech industry came and took away the advertising business. We should not make the same mistake again.

  • Voices on AI

    Zoé Titus, Namibia Media Trust

    Two decades ago, we started talking about digitalization – how it was a game changer and how disruptive it was. Now AI is the biggest disruptor. If we don't agree on how to integrate it into all our discussions in the media development sector, then we won't even be at the table in any room to influence media policy, AI, freedom of expression. It has far reaching implications for media development.

  • Voices on AI

    Walid Al-Saqaf, Södertörn University, Stockholm

    There should be means of supporting developing countries to be much more capable of using these technologies, not only in terms of consumption of media, but also in empowering journalism entities. There is also a need to build branches within media development explicitly for AI. If we let this go, we will become irrelevant as media organizations.

  • Voices on AI

    Julie Ricard, Data-Pop Alliance, Brazil

    AI is really gonna mess up our belief system. There's a moment that we're all need to adapt as a society to the fact that a lot of content is being generated, and that we could move from post truth to a post reality society. We need AI literacy: a general understanding of what AI is and can do. It needs to be something that everybody understands, not only tech savvy people and intellectual elites.

  • Jerry Sam von Penplusbytes NGO Ghana

    Voices on AI

    Jerry Sam, Penplusbytes, Accra

    In our part of the world we focus on community-based stories to bring about change. AI is not able to give out those sort of community sentiments. There is the danger of losing that. That’s why we should exercise human judgments and oversight in using AI tools so that we don't become too reliant on it. We should still have editorial policies in place.

  • Voices on AI

    Layal Bahnam, Maharat Foundation, Beirut

    When we think about AI and media development, we should think about resources and knowledge. Big media institutions have the capacity to invest in an AI to be used for news gathering, news production, and news distribution. There will be a gap and the danger of a new form of media capture.

  • Voices on AI

    Asmelash Teka Hadgu, Lesan AI, Berlin/Addis Ababa

    For the further development of AI, we should be aware of diverse voices and actively seek them out. There is a tendency to go to a few people who are considered the authority on the topic. We need to create a common ground of what exactly we mean when we talk about media and AI before establishing principles.

  • Professor Caesar Alimsinya Atuire, Ghana

    Voices on AI

    Caesar Alimsinya Atuire, University of Ghana, Accra

    Artificial intelligence as it is being developed today is a reflection of who we are. And if we are already in a world that is entrenched with biases and prejudices, what will happen is that AI is only going to reproduce and consolidate these biases.


Experts discuss the future of journalism education at a conference in Windhoek, Namibia

Guest post

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Guest post

Global disparities, lack of protection

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Seemingly neutral, artificial intelligence is increasingly embedded in the fabric of our lives. But its design and deployment are not only profoundly political, they also deepen global power imbalances.